Post by account_disabled on Feb 2, 2024 23:06:34 GMT -5
For example, offer discounts for the first 100 to go to the store on a particular day. It is important to communicate about these events and promotions, either through direct marketing via email or SMS campaigns, or through posts on social networks. Offline strategies to digital. But let's not forget the good old practices that are still relevant today to encourage your customers to go to the point of sale. By combining them with the levers mentioned in the previous sections, you can take full advantage of the following offline strategies: Display, and your storefront :
Invest in eye-catching displays and windows, showcasing your products, promotions and brand personality. An attractive storefront strongly encourages people to come to the store. Local advertising : Do not hesitate to promote WhatsApp Number List your points of sale in local newspapers, magazines and local radio stations. Also, you can take full advantage of the new features offered by Segmented TV to reach a local target. Samples : depending on your resources, deploy teams and brand ambassadors to distribute samples of your products and encourage passers-by to visit the point of sale.
Drive-to-store Key Performance Indicators (KPIs) Once your drive-to-store strategy has been established, it is important to measure the results of the actions you have implemented. What key performance indicators can you take into account? Here is a non-exhaustive list of potential KPIs: Point of sale traffic The most direct KPI to measure the success of your drive-to-store campaigns. It allows you to quantify the number of people who entered your point of sale following your incentive.
Invest in eye-catching displays and windows, showcasing your products, promotions and brand personality. An attractive storefront strongly encourages people to come to the store. Local advertising : Do not hesitate to promote WhatsApp Number List your points of sale in local newspapers, magazines and local radio stations. Also, you can take full advantage of the new features offered by Segmented TV to reach a local target. Samples : depending on your resources, deploy teams and brand ambassadors to distribute samples of your products and encourage passers-by to visit the point of sale.
Drive-to-store Key Performance Indicators (KPIs) Once your drive-to-store strategy has been established, it is important to measure the results of the actions you have implemented. What key performance indicators can you take into account? Here is a non-exhaustive list of potential KPIs: Point of sale traffic The most direct KPI to measure the success of your drive-to-store campaigns. It allows you to quantify the number of people who entered your point of sale following your incentive.